02
Talent Attraction
Give talent a reason to choose you, and make sure they hear it.
We build a talent proposition on what your audience actually values, set against how you are seen today. Then we take it to market.
- Talent proposition and positioning
- Place and employer place brand strategy
- National and international campaigns: creative, media, geo-targeting and landing pages
Conversion
Turn interest into hires, with systems and facilities that catch the talent you attract.
Campaigns are the visible half. Conversion is the half almost nobody else in this field can build: the platforms and processes that turn a click into a candidate, and a candidate into a hire.
- Career portals and talent communities
- Talent pools and candidate databases
- Matching and CRM
- Lead generation and recruitment marketing
- Volume recruitment
Example: Greater Copenhagen Careers, a cross-regional career portal with 25,000+ candidates.
Micro-targeted campaigns
In practice: one six-week campaign for software engineers
on €5,005 of ad spend
776,458
impressions
5,861
clicks to the landing page
302
applications
106
qualified software developers
29
candidates sent to participating employers
How we build a talent pool
1
Reach out
with micro-targeted campaigns
2
Activate
through a landing page and chatbot
3
Screen
automatically
4
Curate and pre-select
in a talent pool system
5
Select and hire
through the employer’s own process
6
Nurture
the talent pool for the next round
