Why “Loci”
Genius loci:
the spirit of a place.
The name comes from Latin: locus means “place”, and loci means “places”. The Romans also had a phrase, genius loci, the spirit of a place: the character that makes somewhere feel unlike anywhere else. We believe every city and region still has that spirit, and that it is the most underused asset in the competition for international talent.
How we work
Loci is an alliance of three independent firms in Denmark and the Netherlands. Each founder runs their own practice and brings it to every Loci project. You get three senior specialists, one team and one point of contact, without the overhead of a large agency.
Our approach
We mostly listen and ask questions. After the analysis, the answer is sometimes surprisingly different, and sometimes simply straightforward.
What’s up.
What exactly are the questions and problems, and for whom: talent, employees, management, the region, other stakeholders?
So what.
Why does it matter, and what matters most?
What now.
What do we do tomorrow, and next month? Small iterative steps, high speed, less risk.
The founders
Alex Knowles
Odense
AK Recruitment & Consulting
Talent intelligence, attraction campaigns and career portals. Spent ten years at Denmark’s official talent attraction agency, ending as Head of Talent and Digital Strategy. Built Greater Copenhagen Careers and ran 30+ campaigns behind 4,000+ international hires.
Nicole van Haelst
The Hague and Kinshasa
Van Haelst & Co
Strategic adviser to companies and to national and regional investment and talent agencies. Recently attracted specialists from abroad for the Netherlands, Italy, Scotland and Sweden, with a Europe–Africa Talent Bridge in the works. Has directed the International Community Platform in The Hague since 2008.
Sjoerd Faas
Bergen op Zoom
Fredan Consultancy
Entrepreneur and adviser to boards and business owners on strategy, marketing and sales, CRM, reorganisation, finance, innovation and partnerships. Builds companies, makes them future-proof and, when the time is right, buys or sells them. “You never win alone.”
